Join Morphy’s in Las Vegas for a lively April 30-May 3 auction of coin-ops & antique advertising

Featured: Iconic 1904 Mills Lion Lung Tester, $150K-$300K; 1905 Ray-O-Lite rifle arcade machine, $75K-$150K; Mills Violano Virtuoso, $60K-$130K; Campbell’s Tomato Soup thermometer sign, $20K-$30K

1¢ Mills Novelty Co. Lion Lung Tester Arcade Machine
1¢ Mills Novelty Co. Lion Lung Tester Arcade Machine

LAS VEGAS – Four days of not-to-be-missed bidding opportunities are on the agenda for Morphy’s April 30-May 3 Coin-Op & Antique Advertising Auction in Las Vegas. Nearly 2,000 high-quality lots will take the spotlight, including premier music, arcade and gambling machines, plus a bumper crop of exceptional antique and vintage signage touting everything from tobacco and alcoholic beverages to the various goods that would have been sold at general stores 100+ years ago. The atmosphere at these very special Las Vegas events is always upbeat and welcoming, but those who cannot attend in person can still join the fun by bidding absentee, by phone or live online through Morphy’s bidding platform.

The superlative selection of well-provenanced rarities is led by the king of all penny arcade machines a circa-1904 Mills Novelty Co., “Lion Lung Tester” that stands 103 inches tall. This machine, which is dominated by a deeply-carved three-dimensional lion with a fearsome expression and mouth agape, is so iconic it was chosen for the front cove… Read More

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Campbell Soup, Collectibles, Thomas V. Brooks